Visual Brand Identity

Atelier Sigma

April 2017

Atelier Sigma

is an independent architecture and design studio, founded in 2016, by two architects Nima Tabrizi and Ardalan Tayefeh. It is planned to be a centre for conjunction and collaboration of creative architects and designers with professions in other fields.


The name Sigma was chosen to show the team’s interest and goal in collaboration and synergy. Sigma /ˈsɪɡmə/ (uppercase Σ) is the eighteenth letter of the Greek alphabet. In general mathematics, uppercase  is used as an operator for summation. In this case summation of different ideas, energies, and approaches in order to create something great and comprehensive!


After choosing the name sigma, its symbol Σ was the first obvious shape that came to mind. By combining the main idea behind the name which was synergy and completing each other and the Σ shape, we came up with a design that induces both of them, the hidden Σ shape in the middle of the logo and an incomplete rectangle which is becoming complete by a triangle.

Final Result

Completing the design, choosing the color, and designing the business cards and header pages.